Sr. Pricing & Monetization Manager Germany (f/m/d)

AVIV is Europe's largest real estate tech company owned by one of the best private equity investors, KKR. Our teams develop innovative technologies and business models that shape the future of how consumers buy, sell, rent, lend and own properties. Aviv operates a portfolio of classifieds and real estate marketplaces in France, Germany, Belgium and Israel.

AVIV teams in Germany are fully in charge of a large part of our business - 31% of our revenue is generated from the well established local brand immowelt.de , the Top 2 real estate portal for estimation, rent, buy and sell, with 18m average monthly visits, 19.3k agents, over 320k listings, and 168m € revenue in 2023.

Job Description

Mission of the Role

As Sr. Pricing & Monetization Manager (f/m/d) Germany you will be the end-to-end owner of Immowelt’s monetization strategy across subscriptions, dynamic pricing models, value-based packages, add-ons, and new revenue streams. Together with your stakeholders you will build the framework for  profitable, scalable, and sustainable pricing , ensuring Immowelt maximizes value creation while protecting customer lifetime value and minimizing churn.

The mission is to:

• Create and implement a  holistic monetization strategy  covering both areas where Immowelt leads the market and areas where it is structurally weaker.
• Design, test, and scale  data-driven pricing models  that reflect liquidity, demand, segment value, and customer economics.
• Drive  continual optimization  through experimentation, behavioral insights, and commercial performance data.
• Build strong alignment across Sales, Product, Finance, and GTM to ensure pricing strategy translates into measurable business results.

Key Responsibilities

Pricing Strategy & P&L Impact

• Build a 12–36 month monetization roadmap  aligned with Germany’s strategy and Group pricing architecture.
• Oversee the  pricing performance KPIs : ARPA, MRR growth, net retention, churn, margin impact.
• Develop  dynamic pricing models  leveraging liquidity, demand, inventory depth, and customer cohort behavior.
• Define clear  tiering, bundling, segmentation, and value-based pricing  across agency, developer, and pro customer types.
• Identify weak spots in the portfolio and  design corrective monetization plays  to unlock underpenetrated segments.

Subscription & Marketplace Model Optimization

• Lead evolution of  subscription models , ensuring optimal balance of predictability for customers and scalability for Immowelt.
• Partner with Product & Data Science to refine  feature- vs. usage-based monetization , lead scoring, and pricing signals.
• Own pricing governance for  new business lines , add-ons, premium visibility, data products, and media services.

Experimentation, Insights & Continuous Improvement

• Build a scientific experimentation framework (A/B tests, elasticity modelling, behavioral pricing).
• Monitor customer cohorts and  predict churn risk , integrating early-warning pricing triggers.
• Translate insights into  rapid iterations  of pricing, packaging, and promotions.

Cross-Functional Leadership & Commercial Enablement

• Partner with Sales leadership to  ensure pricing lands clearly and credibly  with agencies and developers.
• Develop playbooks, calculators, objection-handling, and performance dashboards.
• Collaborate with Finance on forecasting, scenario planning, and revenue modelling.
• Act as the  German advocate  in Group pricing councils, influencing platform-wide monetization evolution.

Governance & Alignment

• Run monthly Pricing reviews with leadership stakeholders to track impact and adjust strategy.
• Manage cross-functional OKRs linked to revenue, retention, churn, and customer value perception.

Qualifications

Candidate Profile: The Pricing Leader We Need

Experience

• More than 5 years of pricing, monetization, or revenue strategy experience in classifieds, marketplaces, SaaS, or subscription businesses .
• Deep expertise in dynamic pricing, value-based pricing, segmentation, experimentation, and modelling .
• Proven experience owning monetization in a high-inventory, high-liquidity marketplace environment.
• Strong background working cross-functionally with Product, Data Science, Sales, and Finance.
• Experience developing and scaling subscription models and add-on monetization .
• Clear track record of revenue uplift, churn reduction, and pricing innovation .
• Fluent in German and English; experience in European or multi-country contexts preferred.

Skills & Leadership DNA

• Strategic systems thinker with ability to connect customer behavior, product value, and revenue outcomes.
• Strong analytical and modelling skills; fluent with both quantitative rigor and commercial intuition.
• Excellent communicator, able to influence at C-level and drive alignment across complex organisations.
• Pragmatic and execution-focused: can translate strategy into field-ready commercial actions.
• Customer-centric mindset with sensitivity to SME economics, agency workflows, and value perception.
• Hands-on leader: thrives in ambiguity, moves fast, tests ideas, iterates relentlessly.
• Comfortable with risk, experimentation, and challenging legacy models.

Additional Information

About us

At AVIV, we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non visible disabilities, all educational backgrounds, people from minority backgrounds, those from the LGBTQIA+ community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process, or wish to discuss part time or flexible working requirements, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!

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